Free The Machine Tour
Greensboro, North Carolina
March 6, 2026 | First Horizon Coliseum
Eric Church is turning up the volume in 2026, adding 24 new dates to his Free the Machine tour and just announced that he is coming to Greensboro!
A registration presale via Seated, available to non-premium Church Choir members and the general public, kicks off Tuesday, September 30 at 10 a.m. local time. To register, please visit EricChurch.com to sign up.
The Free The Machine Tour comes on the heels of Church’s May 2 release of his ninth studio album, Evangeline vs. The Machine. Anchored by the 10-time GRAMMY nominee’s uncompromising vision and genre-defying songwriting, the album arrived to critical acclaim, with Rolling Stone lauding it as “dazzling, challenging, and a masterwork,” while GRAMMY.com dubbed Church “one of country’s most authentic and fearless artists,” adding the album “emphasizes his creative conviction in a musical climate defined by viral moments and AI threats.”
Tickets to all shows are available to the general public beginning next Friday, October 3 at 10 a.m. local time. As always, premium members of the Church Choir will have early access to tickets through the Church Choir presale beginning Monday, September 29 at 10 a.m. local time. Premium members should check their email for presale details and can log in at EricChurch.com or the official Eric Church app to access their unique codes. A registration presale via Seated, available to non-premium Church Choir members and the general public, kicks off Tuesday, September 30 at 10 a.m. local time. To register, please visit EricChurch.com and sign up for your desired date.
About Eric Church
A seven-time ACM Award winner, four-time CMA Award winner (including 2020’s Entertainer of the Year) and 10-time GRAMMY nominee – including three nods for Best Country Album, Eric Church has built a passionate fan base through his critically acclaimed catalog of music.
Church’s October 2024 release, “Darkest Hour,” saw the superstar signing over all of his publishing royalties to the people of North Carolina to provide immediate relief following the devastation of Hurricane Helene while also providing ongoing funds to support a more resilient future for his home state. The song is featured alongside current single “Hands Of Time” on his forthcoming album, Evangeline vs. The Machine arriving May 2, marking his first new music since 2021’s Heart & Soul triple album (“Stick That In Your Country Song,” “Hell Of A View”). That project followed prior releases including RIAA Gold-certified Desperate Man (“Some Of It,” “Desperate Man”), Platinum-certified Sinners Like Me (“How ’Bout You,” “Guys Like Me”), Carolina (“Smoke a Little Smoke,” “Love Your Love the Most”) and Mr. Misunderstood (“Record Year,” “Round Here Buzz”), Double-Platinum certified The Outsiders (“Like a Wrecking Ball,” “Talladega”) and 4x Platinum-certified Chief (“Springsteen,” “Drink In My Hand”), as well as 32 Gold, Platinum and multi-Platinum certified songs.
Church is also a minority owner of the Charlotte Hornets, a co-owner of the iconic Field & Stream brand, has his own SiriusXM music channel, “Eric Church Outsiders Radio,” his own liquor offering, Whiskey JYPSI, and recently celebrated the first anniversary Chief’s, his six-story venue on Nashville’s famed lower Broadway.
Looking for a place to stay in Greensboro for the Eric Chruch, “Free the Machine Tour?” Two of Greensboro’s Top-Rated Hotels are just 3 miles from the First Horizon Coliseum in Greensboro, North Carolina. Both O.Henry Hotel and Proximity Hotel offer AAA Four Diamond Luxury amenities and attentive service.
O.Henry Hotel
Check in to an inviting guestroom at O.Henry Hotel, where you’ll experience custom-designed, finely crafted furnishings and AAA Four Diamond amenities. Savor dinner at Green Valley Grill and after the concert, enjoy craft cocktails at our lively bar! The next day, spend a lazy afternoon in our luxurious Social Lobby while being served afternoon tea by our attentive staff!
Proximity Hotel
Stay in sustainable style at our LEED Platinum Proximity Hotel. Unwind in a modern, loft-like guestroom with warm surroundings including custom, locally fabricated furnishings, original art by our artist-in-residence and AAA Four Diamond luxury hotel amenities. Savor fresh European flavors at Print Works Bistro for dinner and the next morning, enjoy a leisurely brunch!
Where to eat before the concert (or wind down after)
Check out Greensboro’s locals favorite restaurants! Green Valley Grill and Print Works Bistro are top-rated with chef-designed seasonal menus and an energetic bar to wind down after a night of music! Also, see a few best kept Greensboro favorites in our Greensboro guide!
Green Valley Grill
Visit Green Valley Grill, adjacent to the O.Henry Hotel, and enjoy informally elegant fine dining and seasonal food using old-world European culinary sensibilities and Mediterranean flavors. GVG’s wine list receives the Wine Spectator Award of Excellence each year and features 75 wines by the glass. The freshest food prepared by a passionate team, and served by friendly and competent people, is our recipe for a great dining experience.
Print Works Bistro
Print Works Bistro, adjacent to Proximity Hotel, uses fresh local ingredients to create extraordinary flavors and creative comfort foods. Enjoy traditional and modern versions of classic dishes popular in European-French bistros for breakfast, brunch, lunch and dinner. The vibrant dining room has walls of windows overlooking the gardens and a lively bar that has craft cocktails that change with the seasons.
Greensboro Restaurants
Green Valley Grill
Distance from Coliseum:
3.1 miles | About 8 minutes
Green Valley Grill, located adjacent to O.Henry Hotel, features fresh Mediterranean flavors, al fresco dining and bar (phenomenal craft cocktails and wine list).
Print Works Bistro
Distance from Coliseum:
3.3 miles | About 10 minutes
Print Works Bistro, located adjacent to Proximity Hotel, features classical and modern versions of French bistro dishes created with locally sourced food.
Lucky 32 Southern Kitchen
Distance from Coliseum:
2.8 miles | About 7 minutes
Lucky 32 Southern Kitchen features exceptional renderings of classic Southern dishes made with plenty of local ingredients.
Make it a getaway
Our “Friendly Neighborhood” is a pretty cool place so we cooked up a few reasons to stay an extra day!
AFTERNOON TEA
Taking tea in the O.Henry Hotel Social Lobby has become a local tradition. Don’t miss Australian-born Chef Leigh Hesling’s family recipe for traditional Lamingtons!
SHopping
Go across the street to 125+ shops at Friendly Center. Shop and tour the world’s largest retailer of china, crystal, flatware and collectibles at Replacements, Ltd or go to the many locally owned boutiques and shops.
International Civil Rights Museum
The International Civil Rights Center & Museum is an archival center, collecting museum and teaching facility devoted to the international struggle for civil and human rights. The Museum celebrates the nonviolent protests of the 1960 Greensboro sit-ins that served as a catalyst in the civil rights movement.
Greenway and Biking Trails
Take one of our bikes for a cruise on one of the many greenways and trails in Greensboro. Our City has almost 112 miles of trails to experience (37 miles paved and 76 miles of natural surface). The Lake Daniel Greenway is the closest to the O.Henry and it connects to the Latham Greenway.
Greensboro Science Center
The Greensboro Science Center is the Triad’s premier family destination offering three great attractions: an Aquarium, Museum and Zoo. Explore a treetop adventure park featuring 60 unique challenges at pulse-pounding heights of up to 45 feet above the Greensboro Science Center‘s zoo.
Local Gardens
Take a leisurely stroll through the Tanger Family Bicentennial Garden that’s known for its massive annual plantings and bronze sculpture, this 7.5-acre garden is a popular and relaxing retreat. The Bog Garden features an elevated boardwalk which meanders through 7 acres of natural wetlands. Stone pathways traverse a forested hillside, and visitors can enjoy the sounds of water at Serenity Falls while viewing the many varieties of plants, birds, and other wildlife inhabiting the area.